I’m Edwin, the Graphic Designer for The Veraison Project. My journey in the wine industry began as a chef, operating a winery’s food and wine program. Later, I transitioned into graphic design, where I combined my passion for design with my industry knowledge—allowing me to anticipate the needs of wine industry clients and effectively communicate with their stakeholders.

As a first-generation Latinx, I’ve often found myself as the only minority in customer-facing roles within the wine industry. This experience highlighted the need for greater diversity, and it’s become a driving force in my design work. I’m committed to creating inclusive designs that resonate with a wide range of audiences, aligning perfectly with The Veraison Project’s mission to diversify the wine and beverage industry.

I’m thrilled to join The Veraison Project’s leadership team and contribute to shaping the visual representation of the brand. I’m particularly excited about working on initiatives like the Cookout at the Vineyards and Beyond the Glass, helping to further our shared goal of diversifying the wine and beverage industry.