About Us

About Us

Making the beverage industry more equitable…

Welcome to The Veraison Project

A vibrant and dynamic 501(c)(3) non-profit organization, passionately committed to reshaping the beverage industry. We are a collective of devoted professionals, united by a shared vision of creating an industry that is diverse, equitable, and inclusive.

The name ‘Veraison’ is not just a term; it’s a metaphor symbolizing our mission. In viticulture, ‘veraison’ marks the pivotal moment when grapes begin to ripen, changing color from their initial green hue to deep shades of purple or gold. It is a period of transformation, of maturation, and of potential realized. This is the change we aim to inspire within the beverage industry – a transition from mere growth to true equity, from blossoming to ripening.

Join us in our mission.

Be a part of The Veraison Project. Together, we can transform the beverage industry from a field of green potential to a ripe, richly diverse landscape of opportunity and inclusion.

Let’s turn the beverage industry into a veraison of its own.

A period of transformation, of change, of growth into something more equitable, more inclusive, and more representative of the world we live in. Let’s make veraison a reality.

Check out our initiatives

Check out our initiatives for a breakdown of how we plan to get there and how you can be a part of the movement.

We are proud to be a part of the Diversity In Wine Leadership Forum.

We are proud to be a part of the Diversity In Wine Leadership Forum.

The Diversity in Wine Leadership Forum brings together leaders of organizations with a core commitment to diversity and equity in the beverage industry.

Please visit their website

Please visit their website

To learn more about the great work our change-making colleagues in other diversity and equity initiatives are doing and how you can support us as a collective and a community.

We are proud to be a part of the Diversity In Wine Leadership Forum.

The Diversity in Wine Leadership Forum brings together leaders of organizations with a core commitment to diversity and equity in the beverage industry.

Please visit their website

To learn more about the great work our change-making colleagues in other diversity and equity initiatives are doing and how you can support us as a collective and a community.

Our Leadership Team

Our Leadership Team

Thank you to our Partners

Thank you to our Partners